Snap is a well-rounded entertainment platform, full of video content and shows from social media stars, Hollywood celebrities, and brands like the NFL, alongside mobile gaming. Snap has attracted these highly sought-after users by continually evolving its social media app that became famous for disappearing photos and videos. The company’s appeal and reach, particularly with younger users in the 13- to 34-year-old range, helped it expand its active advertiser count to another all-time last quarter. In the face of the setbacks, Snap posted its first quarter of positive net income in Q4 and its daily active users surged 20% YoY to 319 million. Snap is already implementing new solutions to help its advertisers track goals, improve ROI, and more.
Meta FB said that Apple’s new privacy settings will cost it more than $10 billion in lost sales in 2022. Apple AAPL introduced software changes last spring that require apps to ask users whether they want to be tracked. Snap first warned about the negative impact of Apple’s privacy policies in October. Is it time to buy Snap stock ahead of its first quarter fiscal 2022 financial release due out on Thursday, April 21? But Snap’s fourth quarter report showcased resilience and its outlook remains strong in our mobile entertainment era. Facebook parent Meta faces similar setbacks. SNAP stock has tumbled 60% from its September records as Apple’s privacy changes hurt its advertising business.
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